production

Residential Camp Brochure

Full-color 18"x11.25" brochure folded to 9"x3.75". Offset-printed on 70# Exact Opaque text.

Day Camp Brochure

Full-color 11.25"x9" brochure folded to 9"x3.75". Offset-printed on 70# Exact Opaque text.

Postcard

Full-color front, one-color back 8.5"x5.5" card. Offset-printed on 100# Productolith cover.

project details

The camp brochures had to be self-mailers, fit in a #10 envelope with enclosures, work as rack cards and be hung as posters on school bulletin boards.

This was a bit of a challenge but what I ended up with works well as a brochure to be opened and read yet also stands out when it’s tacked up on a classroom wall. The pieces start off looking like a standard Hidden Villa brochures but unfold to be colorful posters full of pictures of kids having fun at HIdden Villa.